Converting 1 DM into 1 euro

The first condition for a successful sale is the determination of a realistic (market) price. Don't underestimate the value of your property, for you will not receive the money to buy what you want and you will not be satisfied with the sale. Also, don't overestimate your property, for it will take a long time to sell, and when you finally do sell, it will be at a much lower price, in the end, at a realistic (market) price.

Sellers often set the selling price based on other homes in the neighbourhood or by the prices of properties in the same part of town. When setting the price, one must not forget that while the seller's home was built 35 years ago, other houses in the neighbourhood are only 5 years old, with large yards, an excellent layout, better location, with a new facade, swimming pool, beautiful landscaping, and were constructed from the finest materials. In short, the other homes in the neighbourhood have all that the seller's home objectively lacks and for that reason, the price cannot be the same. House number one and house number two, regardless of the fact that both are on Pantovcak, cannot be sold at the same price.

It is desirable that prior to submitting an ad, the seller precisely estimates the value of his property, respecting all of the individual factors already mentioned (location, age, quality of construction, layout of the living area) for that is the only way to guarantee success and a quick sale. Objectively, by advertising in the Eurovila catalogue, the sale of real estate at a realistic (market) price should not take three years but three months, as Eurovila is the best means to present your property and truly brings a large number of realizations. However, this cannot influence the buyer, who needs to decide whether or not to buy the property at the seller's "desired price".

If the seller bases his selling price upon the following equation: "I'll sell my 220m2 house with a 100m2 lot for 380,000 euro, because I have 100,000 euro in loans to pay off, I'd like to buy my daughter a flat for 50,000 euro, the wife and I need a flat of 100,000 euro, and it would be nice if I had 130,000 euro left over. I'll just write down 380,000 euro and if the right buyer comes along, I'll drop the price to 210,000 euro, otherwise, forget it".

This is not the right way to go about things, for the seller will turn a serious buyer away from the start. A serious buyer is expecting a serious price, which may be subject to a little haggling, but he is not counting on the seller "dropping the price" by 30% or more. The fact is that there will simply be no contact between the buyer and the seller. After a few months, the seller from this story, who set an unrealistic price in the beginning, moves on to phase two of his "selling tactic". "No one has called, so I'll drop the price by 50,000 euro, and if no one calls again, I'll drop it once more". It is certainly advisable to consult with the experts before setting a price, if you wish to reduce the entire process to the shortest selling time.

On the other hand, there are certainly buyers who would like to buy your property at their "desired" although unrealistic price, to which the seller will certainly not agree. As certain sellers overestimated the value of their property, so do some buyers overestimate the value of the money they want to invest. These kinds of buyers will often try to buy property which objectively is not possible to buy with that amount of money (it must be the most beautiful home, in the best location, highest quality construction and best layout, if possible on Pantovcak with a pool because "it's what I've always wanted"), all for 100,000 euro so that he has enough left over to buy a new car. Here we are talking about unrealistic sellers who spend years "selling" their properties and unrealistic buyers who spend years "buying". The selling price cannot include the seller's love for his own property, nor the amount of money required for the seller to resolve his financial problems. Nor can the price be set based on how much money the buyer has "saved up". No advertising media can help these buyers and sellers to realize their desires. That realization is possible only when the join the second group.

Fortunately, that second group does exist, and this group consists of serious sellers selling at realistic prices. However, in their classified ad of only five words, they have poorly presented their property and therefore have had no success. Here are also the serious buyers buying at a realistic price, but in the five word classified ad cannot recognize that this is the property for them. Eurovila can bring these two together quickly, and they are the reason that we operate on the market. We work hard to best present the properties for sale.

We tell sellers to send in high quality photographs of the property for sale, and to carefully write down everything that could be important to the buyer. When talking about a good photograph, it is important to mention that everything unnecessary should be removed before taking the photo (brooms, lawnmowers, laundry hung out to dry), that you should not take a photo of half the house and the bushes around it, but the entire house from the best possible perspective. Be careful not to cut out part of the roof, ensure that the resolution is high and that the photo is not dark or blurry. If you are not able or do not know how to take a good photo, don't feel bad for paying a professional photographer 100 kuna to take a professional photograph of a property that's selling for 100,000 euro. Don't feel bad for taking the extra time required to write the best possible description of your property. Don't feel bad for paying for the appropriate size of advertising space in order to best present the property you are selling. The buyer requires all the visual and textual information in order to more easily recognise which property best suits his needs and possibilities, and the seller needs this space to best present his property! If you've had the will and time to carefully read and accept our advice, we believe that you will agree that there is no better way to sell a property.

The reasons for selling can be confidential, but the property must be openly presented. The buyer could be your next door neighbour, or someone who's just flipped through the Eurovila catalogue in Dubrovnik, Vienna or Siroki Brijeg. The Eurovila magazine is an excellent solution for all buyers and sellers in the second group in our story.

 

Autor: Mirjana Mikulić